UCSF navigation bar

UCSF home page UCSF home page About UCSF Search UCSF UCSF Medical Center

MERC
Medical Effectiveness Research Center for Diverse Populations


Textile from Macedonia

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pamela Ling, M.D.

Click on name to send email

400 Parnassus Ave., Suite 405
San Francisco, CA  94143
Box 0320

Ph (415) 514-1492
Fax (415) 476-7964
pling@medicine.ucsf.edu

Research interests:Dr. Ling’s research focuses on how to improve tobacco control media campaigns and other tobacco control interventions for young adults, using the application of tobacco marketing strategies and marketing research methods to public health, policy, and clinical questions.  Related areas of interest include young adults, marketing to women, global expansion of U.S. marketing strategies, youth tobacco prevention, demographic and psychographic profiling, social marketing, using market research methods in clinical and public health practice, media campaigns and health promotion for young people.

Top 10 Publications Relevant to MERC

  • Sepe E, Ling PM, Glantz SA.  Smooth Moves: Tobacco bar and nightclub promotions that target young adults.  American Journal of Public Health.  March 2002. 92(3): 414-419

  • Ling PM, Glantz SA.  Using tobacco industry marketing research to design more effective tobacco control campaigns.  JAMA.  June 2002.  287(22): 2983-2989

  • Ling PM, Glantz SA.  Why and how the tobacco industry sells cigarettes to young adults: evidence from industry documents.  American Journal of Public Health.  June 2002. 92(6): 908-916
  • Landman A, Ling PM, Glantz SA.  Tobacco industry youth smoking prevention programs protect the tobacco industry and hurt tobacco control.  American Journal of Public Health.  June 2002. 92(6): 917-930
  • Ling PM, Glantz SA.  Tobacco Industry Research on Smoking Cessation: Recapturing Young Adults and Other Recent Quitters.  Journal of General Internal Medicine. April 2004. 19:422-429
  • Lambert A, Sargent J, Glantz SA, Ling PM.  How Philip Morris unlocked the Japanese cigarette market: lessons for global tobacco control.  Tobacco Control.  December 2004;13(4):379-87

  • Toll B, Ling PM.  The Virginia Slims Identity Crisis: An Inside Look at Tobacco Industry Marketing to Women.  Tobacco Control.  In Press

  • Anderson S, Glantz SA, Ling PM.  Emotions for Sale: Cigarette advertising and Womenís Psychosocial Needs.  Tobacco Control.  In Press

  • Hafez N, Ling PM.  How Philip Morris built Marlboro into a Global Brand for Young Adults: Implications for international tobacco control.  Tobacco Control. Submitted

  • Bansal R, John S, Ling PM.  Cigarette Advertising in Mumbai, India: Targeting different socioeconomic groups, women, and youth.  Tobacco Control.  Submitted